Lead magnets
“Comment guide for the checklist.”
Send the download link.
Instagram comment-to-DM automation without the chatbot
When someone comments “guide”, “link”, “price”, or “demo” on your Instagram post or Reel, Replier sends your saved DM and tracks clicks. No complex chatbot, CRM, or flow builder required.
Instagram Business accounts only. Start with one automation.
A live automation
@sun.studio.yoga
Running
Replier matched it
Comment contains price
Send the saved DM
Comment includes price. Replier sends your saved DM.
Someone commented
2 min ago
On your reel — Spring retreat is open
@maeve.reads
what's the price for the May one?
We sent the DM, in your voice
Sent · just now
To @maeve.reads
Hey! Here are the May dates, details, and booking link.
Book May retreatClick tracked
Replier is a lightweight Instagram comment-to-DM automation tool for creators and small brands. When someone comments a keyword like “guide”, “link”, “price”, or “demo” on a post or Reel, Replier sends one saved DM and tracks link clicks. It is a ManyChat alternative for people who do not need flows, tags, broadcasts, CRM, or a team inbox.
How it works
Choose the content, set the keyword, and write the DM once.
01Choose an Instagram post or Reel
Pick the content where people will comment for the guide, link, price, demo, or checklist.
02Pick a comment keyword
Use a short word like guide, link, price, demo, checklist, +1, or your own term.
03Write the DM once
Add the resource, link, booking page, product page, or next step you would normally send by hand.
04Replier sends it when people comment
When a comment matches the keyword, Replier sends the saved DM.
05Track link and button clicks
See which DM links people clicked so you know whether the campaign worked.
Campaigns
Built for simple creator workflows.
Replier is ideal when the commenter asked for one useful thing and you want to send it privately.
Free guides
“Comment guide and I’ll send it.”
Send the guide in DM.
Price lists
“Comment price for details.”
Send packages, pricing, or menu links.
Booking links
“Comment demo for the booking link.”
Send the calendar or application.
Product links
“Comment link to shop.”
Send the product page or code.
Waitlists
“Comment waitlist to join.”
Send the signup form.
Webinar links
“Comment class for the link.”
Send the registration page.
Course downloads
“Comment checklist for the template.”
Send the lesson or template.
Click analytics
See who clicked.
Tracked DM buttons show sent DMs, clickers, and click rate beside the automation.
- Compare each button inside the same DM.
- Keep click history when a button changes later.
Automation report
Spring retreat link
Two buttons in one DM.
42
sent
19
clicked
31
clicks
45%
click rate
By button
Tracked
Book a spot
usereplier.com/r/spring-booking
17 clicked24 total clicks
Read the details
usereplier.com/r/spring-guide
6 clicked7 total clicks
Use click rate to tune the next post.
Interaction export
Keep the list of people who raised their hand.
Export people who interacted with one automation, or everyone who interacted across an Instagram account.
- Grouped by Instagram user ID, so handle changes stay with the same person.
- CSV includes latest username, username history, first and last interaction, comments, DMs, clicks, and automations.
CSV export
People who interacted
| Person | IG user ID | Automations | Last interaction |
|---|---|---|---|
| @mika.designs | 2214102319404015 | Spring retreat | Mar 18 |
| @studio.lee | 1849204112049302 | Guide link | Price list | Mar 16 |
Export one automation from its report, or export all automations from the Instagram connections page.
Simple on purpose
Not a chatbot. The DM people asked for.
Replier is not trying to replace your whole sales stack. It does one thing well: send the DM people asked for when they comment on your Instagram content.
| Need | Replier | Full platform |
|---|---|---|
| Use Replier if | You want comment keyword → one DM | You need a full funnel builder |
| Setup | Keyword + saved DM | Flows, tags, conditions |
| Includes | Click tracking by automation | Broadcasts, inbox, CRM |
| Choose a full platform if | You do not need those extras | You need multi-step flows, broadcasts, CRM, segmentation, team inbox, or AI support replies |
Pricing
Comment-to-DM pricing. Not CRM pricing.
Pay for the Instagram workflow, not every person who comments.
No active-contact pricing. Start free, then upgrade when comment-to-DM is worth it.
Questions before you connect?
- Is Replier a full chatbot platform?
- No. It sends saved DMs from keyword comments.
- How is Replier different from ManyChat?
- ManyChat handles funnels, broadcasts, and inboxes. Replier handles comment-to-DM.
- Can Replier track clicks?
- Yes. Buttons and links can report opens, total clicks, and click rate.
- Can I export people who interacted?
- Yes. Export a CSV for one automation, or export everyone who interacted across an Instagram account from Connections.
- Do I need an Instagram Business account?
- Yes. Meta permissions require an Instagram Business connection.
- Will Replier answer every comment?
- No. Only active automations with matching keywords trigger a DM.
- Can I try it for free?
- Yes. Use the free quota to test one campaign.
Create your first auto-DM.
Create one automation. See it run.