Comment-to-DM

Send an automatic DM when someone comments

Replier helps creators send one saved DM when someone comments a keyword on a connected-channel post.

Short answer

Replier is a lightweight comment-to-DM automation tool for creators and small brands using connected social channels. When someone comments a keyword like guide, link, price, or demo on a post, Replier sends one saved DM and tracks link clicks. It is a ManyChat alternative for people who do not need flows, tags, broadcasts, CRM, or a team inbox.

What is comment-to-DM automation?

Comment-to-DM automation sends a private DM when someone comments a matching keyword on your content. Creators use it to deliver links, lead magnets, booking pages, price lists, and downloads without copy-pasting replies.

How Replier works

Pick the post

Use the campaign post where people are already asking for the next step.

Set the keyword

Use a clear word like guide, link, price, demo, checklist, waitlist, or +1.

Write one saved DM

Add the resource, link, button, booking page, price list, or next step you would normally send by hand.

Turn it on

When someone comments the keyword, Replier sends the saved DM and records the automation activity.

Track clicks

Tracked buttons show whether people clicked the link inside the DM.

Example workflows

Lead magnet

Comment guide and Replier sends the download link.

Booking link

Comment demo and Replier sends the booking page.

Price list

Comment price and Replier sends the package details.

Product link

Comment link and Replier sends the product page.

Waitlist

Comment waitlist and Replier sends the signup form.

Webinar

Comment class and Replier sends the registration link.

Comment keyword examples

  • guide
  • link
  • price
  • demo
  • checklist
  • +1
  • waitlist
  • webinar

Best practices for the first DM

Deliver the requested resource first. Keep the DM short, use one primary link or button, and invite a reply only when a real human follow-up would help.

Limitations and compliance note

Replier depends on platform permissions for eligible connected channels. Platform rules, account type, permission review, and API behavior may affect what can be sent. Use automations only for messages people reasonably asked for, and follow each platform's current policies.

FAQ

Can I automatically DM someone who comments on my post?
Yes. Replier can send a saved DM when someone comments a matching keyword on a supported connected-channel post.
Can I send a link when someone comments guide?
Yes. You can write a saved DM with a link or button and trigger it from a keyword such as guide, link, price, demo, or checklist.
Is Replier a full chatbot?
No. Replier is focused on one workflow: comment keyword to one saved DM. It is not a CRM, inbox, broadcast platform, or complex flow builder.
Can I track link clicks in automatic DMs?
Yes. Replier supports click tracking for links and buttons in the saved DM.
What accounts can I connect?
Replier works with supported social channels through each platform's permissions.

Send the DM you keep copy-pasting.

Start with one connected channel, one keyword, one saved DM, and one automation.

Start free