Pick the post
Choose a specific post or use all posts.
They comment. You send the right DM.
Turn requests for guides, prices, and links into the reply you already wrote.
Pick a post, set a keyword, and save your DM. When an eligible comment matches, Replier sends the reply and records clicks on its buttons.
How Replier works
Set the keyword
Choose one short word and put it in your caption.
Write one saved DM
Add your message and the requested link.
Turn it on
Turn on your automation, then test from another account.
Track clicks
See who clicked each DM button.
Example workflows
Lead magnet
Comment guide and Replier sends the download link.
Booking link
Comment demo and Replier sends the booking page.
Price list
Comment price and Replier sends the package details.
Product link
Comment link and Replier sends the product page.
Waitlist
Comment waitlist and Replier sends the signup form.
Webinar
Comment class and Replier sends the registration link.
Best practices for the first DM
Deliver the requested resource first. Keep the DM short, use one primary link or button, and invite a reply only when a real human follow-up would help.
Account and sending limits
Replier depends on platform permissions for eligible connected channels. Platform rules, account type, permission review, and API behavior may affect what can be sent. Use automations only for messages people reasonably asked for, and follow each platform's current policies.
Choose the tool and setup for your post
Before promoting the post, test from another account and check both delivery and the destination button. Use these guides for the part of the setup you need next.
FAQ
Yes. When someone comments your keyword on Instagram or Facebook, Replier sends the DM you saved.
Yes. You can write a saved DM with a link or button and trigger it from a keyword such as guide, link, price, demo, or checklist.
No. Replier sends saved replies to comments, story replies, and messages. It does not include a CRM, inbox, or broadcasts, and multi-step DM flows are limited to Studio's button-driven automations.
Yes. Replier supports click tracking for links and buttons in the saved DM.
Instagram Business or Creator accounts, and Facebook Pages.