Pick the post or Reel
Use one campaign post, one Reel, or the Instagram content where people are already asking for the next step.
Instagram comment-to-DM
Send an automatic DM when someone comments on Instagram
Replier helps creators send one saved DM when someone comments a keyword on an Instagram post or Reel.
Short answer
Replier is a lightweight Instagram comment-to-DM automation tool for creators and small brands. When someone comments a keyword like guide, link, price, or demo on a post or Reel, Replier sends one saved DM and tracks link clicks. It is a ManyChat alternative for people who do not need flows, tags, broadcasts, CRM, or a team inbox.
What is Instagram comment-to-DM automation?
Instagram comment-to-DM automation sends a private DM when someone comments a matching keyword on your Instagram content. Creators use it to deliver links, lead magnets, booking pages, price lists, and downloads without copy-pasting replies.
How Replier works
Set the keyword
Use a clear word like guide, link, price, demo, checklist, waitlist, or +1.
Write one saved DM
Add the resource, link, button, booking page, price list, or next step you would normally send by hand.
Turn it on
When someone comments the keyword, Replier sends the saved DM and records the automation activity.
Track clicks
Tracked buttons show whether people clicked the link inside the DM.
Example workflows
Lead magnet
Comment guide and Replier sends the download link.
Booking link
Comment demo and Replier sends the booking page.
Price list
Comment price and Replier sends the package details.
Product link
Comment link and Replier sends the product page.
Waitlist
Comment waitlist and Replier sends the signup form.
Webinar
Comment class and Replier sends the registration link.
Comment keyword examples
- guide
- link
- price
- demo
- checklist
- +1
- waitlist
- webinar
Best practices for the first DM
Deliver the requested resource first. Keep the DM short, use one primary link or button, and invite a reply only when a real human follow-up would help.
Limitations and compliance note
Replier depends on Instagram and Meta permissions. Platform rules, account type, permission review, and API behavior may affect what can be sent. Use automations only for messages people reasonably asked for, and follow Meta's current platform policies.
Related pages
HomepageReplier product overview and the simple comment-to-DM workflow.PricingFree quota, Creator, and Studio pricing for Instagram auto-DMs.GuideA practical tutorial for setting up your first auto-DM campaign.Auto-DM Instagram commentsA page focused on keyword-triggered DMs from comments.ManyChat alternativeCompare Replier with broader chatbot platforms.
FAQ
- Can I automatically DM someone who comments on my Instagram Reel?
- Yes. Replier can send a saved DM when someone comments a matching keyword on supported Instagram posts or Reels.
- Can I send a link when someone comments guide on Instagram?
- Yes. You can write a saved DM with a link or button and trigger it from a keyword such as guide, link, price, demo, or checklist.
- Is Replier a full chatbot?
- No. Replier is focused on one workflow: Instagram comment keyword to one saved DM. It is not a CRM, inbox, broadcast platform, or complex flow builder.
- Can I track link clicks in automatic DMs?
- Yes. Replier supports click tracking for links and buttons in the saved DM.
- What Instagram account type do I need?
- Replier requires an Instagram Business account and the relevant Meta permissions for comment-to-DM automation.
Send the DM you keep copy-pasting.
Start with one Instagram keyword, one saved DM, and one automation.