Studio is a flat price for the Instagram accounts and Facebook Pages you connect. Teammates are unlimited, and each person can be limited to the brands they run.
Studio is $49 per month, including 10 connected channels and unlimited members. Each extra channel is $5 per month. Above 50 channels, contact support.
The table uses Studio's current list price. A channel is one Instagram account or one Facebook Page connected for automations. Five clients on Instagram only are five channels. The same five clients on Instagram and Facebook are ten. Ten and twenty-five clients scale the same way. Ten channels are included in the plan. Every channel past that is an extra channel on the same subscription.
Yearly billing is $490 a year for the same 10 channels, and $50 a year for each extra channel. That is 2 months free compared with paying monthly. Owners and admins add up to 40 extra channels, 50 in total, from Workspace → Billing. More than 50 is arranged with support. Twenty-five clients with both Instagram and Facebook is 50 channels, the top of that self-serve limit.
Nothing in the table changes with how many people reply. Studio interactions are unlimited for normal use, subject to fair use. Abnormal or abusive volume can still be limited, and Meta's messaging rules still apply.
| Clients | 1 channel each (Instagram only) | 2 channels each (Instagram + Facebook) |
|---|---|---|
| 5 | 5 channels, $49/month | 10 channels, $49/month |
| 10 | 10 channels, $49/month | 20 channels, $49 + 10 × $5 = $99/month |
| 25 | 25 channels, $49 + 15 × $5 = $124/month | 50 channels, $49 + 40 × $5 = $249/month |
A channel is one Instagram account or one Facebook Page connected to the workspace for automations. Instagram and Facebook share one limit, so a client on both networks uses two channels. The Instagram account has to be a Professional account, Business or Creator. A personal account cannot connect. Facebook connects a Page, not a personal profile.
A connection made only for the free giveaway picker is marked Giveaway only. It does not count toward the channel limit and cannot run automations. Choosing Enable automations turns it into a full channel, and then it counts. A channel belongs to one Replier workspace at a time. To move a client, disconnect it in the first workspace, then connect it in the second.
Studio is a shared workspace, separate from each person's Personal workspace. Members are unlimited. Joining Studio does not remove anyone's Personal workspace. Owners and admins manage billing, members, and roles. Only the owner can transfer ownership. A role can cover channels, automations, interactions, exports, analytics, and manual sending. The default member role can connect and remove channels, create and edit automations, view and export analytics and interactions, and send manual and catch-up replies. A custom role can grant only what that person needs. Extra permissions add to a role. They cannot take inherited access away.
To keep a teammate on the brands they run, limit them to selected channels. In Workspace → Members, open the member's action menu, choose Channel access, then Selected channels, and check the Instagram accounts and Facebook Pages they should see. You can set the same limit when you invite them. Changing their role keeps their channel access. Owners and admins always have every channel.
A limited member sees only those channels and their automations, results, contacts, and catch-up replies. An automation that also runs on another channel is hidden from them. They can still see every channel's name and picture under Workspace → Channels and request access. Owners and admins get an email, and the first decision approves or denies it.
Logs is the audit log. Owners and admins see who changed invitations, roles, channel access, workspace details, channels, automations, or billing, and who requested, approved, or denied channel access. Open an entry for the values before and after the change.
Studio also adds message flows: up to 50 saved messages in one automation. The flow continues when the person taps a button, and one flow can have up to 10 branches, nine with their own keywords plus one for anything else, so different keywords on the same post send different messages. A flow is not a broadcast, a scheduled drip, or a CRM. Follow-up messages in the same run do not add interactions. The Follow Gate, which asks someone to follow before the DM and checks that follow, is Instagram-only. Facebook automations send the public reply and the Messenger DM.
Five steps take a new client from an empty workspace to a live comment-to-DM, with the people who run that brand limited to its channels.
From the workspace switcher, create a Studio workspace, or choose Studio under Workspace → Billing. Name it, finish checkout, and finish setup. The subscription belongs to that workspace. Start empty, or move a Personal workspace in only when Studio still has no channels or automations.
Open Workspace → Channels and choose Connect Instagram account or Connect Facebook Page. The person who manages that account signs in on Meta's page and grants the requested permissions. Replier never asks anyone to type an Instagram or Facebook password into Replier. Instagram has to be a Professional account (Business or Creator). Facebook adds a Page: after Meta's login, choose the Pages for this workspace. Each full connection uses one channel.
Create an automation with a keyword or an any-comment trigger, an optional public reply, and the DM. A DM can include up to three buttons, either tracked links or reply buttons, and an optional photo. Public replies can rotate through up to five variants. Choose specific posts, the next post, or all posts. On Instagram the same automation can also answer story replies or incoming DMs. On Facebook it can answer Messenger messages. Keyword matching ignores letter case and checks whether the comment contains the word. A GIF, sticker, or photo comment has no text, so only an any-comment trigger matches it. Turn the automation on.
Invite the people who run this client from Workspace → Members. For a member, set Channel access to Selected channels and check the Instagram account and Facebook Page you just connected. They then see that client's automations, results, contacts, and catch-up replies, and not the rest of the workspace. Owners and admins always keep every channel.
Open the automation's Results for matches, sent DMs, and clicks on tracked link buttons, including the click rate and the total for each button. The dashboard shows interactions, people reached, completion, and link click rate for the channels that person can open. Export a CSV of interactions for one automation or one channel. A click is not a purchase.
An agency can put every client channel on one Studio subscription and give each teammate only the channels they work on. The other pattern is a separate login and a separate bill for every client account. Free and Creator are personal workspaces with up to 2 connected channels. They are not a shared team workspace, and they do not include message flows.
Meta allows one private reply to a comment, sent within 7 days of that comment. If another tool already sent that reply, Replier cannot send a second one. Two comment-to-DM tools on the same account compete for that single reply, so pick one tool per account.
Replier sends the saved reply when a comment, Instagram story reply, or incoming message matches. It is not a CRM, a contact database, a broadcast tool, or a social inbox. Choose something else if the agency needs tags and segmentation, scheduled drip sequences, a shared customer-support inbox, or tools for orders, payments, and inventory.
Message flows only continue when a person taps a button. They do not send a sequence on a timer, and they do not message a list. Replier also does not replace the client's Instagram or Messenger inbox. Someone still reads and answers those conversations there.
Use one Studio workspace. Connect each client's Instagram Professional account or Facebook Page through Meta's login, build a keyword or any-comment automation, and limit the teammates who run that client to those channels. One Instagram account or one Facebook Page is one channel.
5 clients: 5 channels, $49/month with Instagram only, or 10 channels, $49/month with Instagram and Facebook. 10 clients: 10 channels, $49/month with Instagram only, or 20 channels, $49 + 10 × $5 = $99/month with Instagram and Facebook. 25 clients: 25 channels, $49 + 15 × $5 = $124/month with Instagram only, or 50 channels, $49 + 40 × $5 = $249/month with Instagram and Facebook. There is no fee per contact, per comment, or per teammate. Studio interactions are unlimited for normal use, subject to fair use.
Yes. Set Channel access to Selected channels and check the Instagram accounts and Facebook Pages that person should see. They only see those channels and their automations, results, contacts, and catch-up replies. Owners and admins always have every channel. A teammate can request a channel they do not have, and an owner or admin approves or denies it.
No. The person who manages the account signs in on Meta's page and grants permission. Replier never asks for that password. The Instagram account must be a Professional account. Facebook connects a Page.
Yes. Each automation's Results show sent DMs and clicks on tracked link buttons. The dashboard and CSV export cover the channels a person can open, so a teammate limited to one client's channels sees only that client. A click is not a purchase on the client's site.
Disconnecting a channel stops its replies and pauses its targets. The automation records stay. Disconnecting does not by itself change the subscription. To stop paying for extra channels, an owner or admin lowers the extra-channel quantity under Workspace → Billing, after enough channels are disconnected that the ones still connected fit the new limit. Unused time on the removed extra channels is credited to your account. The $49 plan price stays even if you use fewer than the 10 included channels. If you cancel Studio, its automations pause after the paid period ends. The data and settings stay saved.
