Pick the post
Choose a specific post or use all posts.
Set up the keyword that triggers your DM.
Pick the word your audience will comment, add it to your caption, and Replier matches it to send the DM you saved.
Save your DM, then choose a trigger word such as guide, price, or link. Replier checks each comment for that word, case-insensitive, and sends the reply when it matches.
How keyword matching works
Matching is case-insensitive and checks whether a comment contains your keyword, so GUIDE, Guide, and guide all match, and so does a longer sentence that includes the word. Short or very common words can match comments you did not mean to answer, so make the request clear and test before you promote the post.
Step-by-step setup
Set the keyword
Choose one short word and put it in your caption.
Write one saved DM
Add your message and the requested link.
Turn it on
Turn on your automation, then test from another account.
Track clicks
See who clicked each DM button.
Keyword examples
- guide: send a free guide or lead magnet.
- price: send a price list, package page, or booking details.
- link: send a product, newsletter, checkout, or resource page.
- demo: send a booking link, demo video, or product walkthrough.
- checklist: send a checklist, template, swipe file, or PDF.
What to write in the first DM
Deliver the requested resource with one primary link or button.
How click tracking helps
Track who opens your DM links.
FAQ
Yes. When someone comments your keyword on Instagram or Facebook, Replier sends the DM you saved.
Yes. You can write a saved DM with a link or button and trigger it from a keyword such as guide, link, price, demo, or checklist.
No. Replier sends saved replies to comments, story replies, and messages. It does not include a CRM, inbox, or broadcasts, and multi-step DM flows are limited to Studio's button-driven automations.
Yes. Replier supports click tracking for links and buttons in the saved DM.
Instagram Business or Creator accounts, and Facebook Pages.