Less copy-paste
You stop typing the same resource link into DMs after every post.
Instagram auto-DM comments
Auto-DM people who comment a keyword on Instagram
Set a keyword, write the DM once, and let Replier send it when someone comments on your Instagram post or Reel.
Short answer
Replier helps creators auto-DM people who comment a keyword on Instagram. It is built for simple workflows like sending a guide, price list, link, demo page, checklist, booking link, or waitlist. It does not require a chatbot flow builder.
Why creators use auto-DMs from comments
A comment like guide, link, price, demo, or checklist is usually a request. Replier turns that request into a private DM while the person is still interested.
Faster follow-up
The saved DM can go out while you are offline, filming, or working with clients.
Clearer measurement
Click tracking shows whether the link or button in the DM actually worked.
Step-by-step setup
Pick the post or Reel
Use one campaign post, one Reel, or the Instagram content where people are already asking for the next step.
Set the keyword
Use a clear word like guide, link, price, demo, checklist, waitlist, or +1.
Write one saved DM
Add the resource, link, button, booking page, price list, or next step you would normally send by hand.
Turn it on
When someone comments the keyword, Replier sends the saved DM and records the automation activity.
Track clicks
Tracked buttons show whether people clicked the link inside the DM.
Keyword examples
- guide: send a free guide or lead magnet.
- price: send a price list, package page, or booking details.
- link: send a product, newsletter, checkout, or resource page.
- demo: send a booking link, demo video, or product walkthrough.
- checklist: send a checklist, template, swipe file, or PDF.
What to write in the first DM
Start with the exact thing they asked for. Add one sentence of context, one primary link or button, and a light invitation to reply if they need help.
How click tracking helps
A sent DM only proves delivery. A tracked click tells you whether the offer, destination page, or call to action deserves another post.
Related pages
HomepageReplier product overview and the simple comment-to-DM workflow.PricingFree quota, Creator, and Studio pricing for Instagram auto-DMs.GuideA practical tutorial for setting up your first auto-DM campaign.Instagram comment-to-DMLearn the core workflow and where it fits.ManyChat alternativeCompare a lightweight workflow with a full automation platform.
FAQ
- Can I automatically DM someone who comments on my Instagram Reel?
- Yes. Replier can send a saved DM when someone comments a matching keyword on supported Instagram posts or Reels.
- Can I send a link when someone comments guide on Instagram?
- Yes. You can write a saved DM with a link or button and trigger it from a keyword such as guide, link, price, demo, or checklist.
- Is Replier a full chatbot?
- No. Replier is focused on one workflow: Instagram comment keyword to one saved DM. It is not a CRM, inbox, broadcast platform, or complex flow builder.
- Can I track link clicks in automatic DMs?
- Yes. Replier supports click tracking for links and buttons in the saved DM.
- What Instagram account type do I need?
- Replier requires an Instagram Business account and the relevant Meta permissions for comment-to-DM automation.
Send the DM you keep copy-pasting.
Start with one Instagram keyword, one saved DM, and one automation.