Terms of Service

The terms that govern your access to and use of Replier.

Last updated: November 6, 2026

Agreement to these Terms

These Terms of Service (“Terms”) govern your access to and use of Replier, including our website, dashboard, APIs and AI connectors (the “Service”), which is provided by Better Software Labs, LLC, a Delaware limited liability company (“Better Software Labs”, “we”, “us” or “our”).

By creating an account or using the Service, you agree to these Terms and acknowledge our Privacy Policy. If you use the Service on behalf of an organization, you represent that you are authorized to bind that organization to these Terms, and “you” refers to that organization. If you do not agree to these Terms, you may not use the Service.

Eligibility

You must be at least 18 years old, or the age of legal majority in your jurisdiction if higher, and capable of entering into a binding contract to use the Service. You may not use the Service if you are prohibited from doing so under applicable law.

The Service

Replier enables you to connect Instagram professional accounts and Facebook Pages, automate public replies, direct messages and related workflows in response to comments, messages and other interactions, and schedule and publish posts. We may modify, add or discontinue features of the Service from time to time. If we discontinue a feature that is material to your paid plan, we will provide reasonable advance notice where practicable.

Accounts and workspaces

You must provide accurate registration information and keep it up to date. You are responsible for safeguarding your sign-in credentials and for all activity that occurs under your account, and you must notify us promptly if you suspect unauthorized access. Workspace owners and administrators are responsible for the members they invite, the roles and channel access they assign, and the actions taken within their workspace.

Connected channels and Meta platforms

You may connect only Instagram accounts and Facebook Pages that you own or are authorized to manage. You authorize us to access and act on those channels through Meta’s APIs, within the permissions you grant, solely to provide the Service.

The Service relies on platforms operated by Meta, which are subject to Meta’s terms, policies and technical limits. Meta may change, restrict or discontinue API features, permissions or approvals at any time, and may restrict or disable your accounts. We are not responsible for Meta’s actions or for any resulting interruption of the Service.

Your responsibilities

You are solely responsible for the automations you configure and the content you send through the Service. You must comply with all applicable laws, including those governing privacy, data protection, consumer protection, marketing and electronic communications, and with Meta’s Platform Terms, Community Guidelines and messaging policies. If you collect information from End Users through the Service, such as email addresses, you are responsible for providing any required notices and obtaining any required consents.

Acceptable use

You must not, and must not permit anyone else to:

  • send spam, unsolicited bulk messages, or messages that recipients have not reasonably requested;
  • send content that is unlawful, deceptive, defamatory, harassing, hateful, infringing or otherwise harmful;
  • collect, sell or misuse End User data, or use it for purposes that End Users would not reasonably expect;
  • impersonate any person or organization, misrepresent your affiliation, or circumvent platform limits;
  • access the Service by automated means other than our published APIs and connectors, or interfere with the operation or security of the Service or with other users;
  • copy, resell, reverse engineer or create derivative works of the Service, except to the extent permitted by law; or
  • use the Service in violation of applicable export control or sanctions laws.

Plans, trials and billing

We offer a Free plan and paid subscription plans. Plan features, usage limits and prices are described on our pricing page and in the Service. An interaction is one automation run for one person, including every message sent in that run.

Each eligible Personal workspace may start one 14-day Creator trial without providing payment details. The trial does not renew automatically. When it ends, the workspace returns to the Free plan, which includes 100 interactions per monthly period, and saved data is retained. Interactions during the trial count toward the current Free allowance. Subscriptions and trials started earlier through Stripe continue under the billing terms agreed at that time.

Paid subscriptions are billed in advance for the billing interval you select and renew automatically at the then-current price until cancelled. You may cancel at any time in your billing settings; cancellation takes effect at the end of the current billing period, and you retain access to paid features until then. Applicable taxes are calculated and shown at checkout. Payments are processed by Stripe, and we do not store your full payment card number.

We will notify you in advance of any price change, which will apply from your next renewal. If a payment fails, we may suspend paid features after a grace period until the outstanding amount is paid.

Refunds

Except where required by law, fees are non-refundable, and we do not provide refunds or credits for partial billing periods, unused interactions or downgrades. We may consider refund requests at our discretion on a case-by-case basis. To submit a request, contact us at the address below.

Affiliate program

Participation in our affiliate program is subject to the affiliate terms presented when you register, which form part of these Terms. Commissions are paid through Stripe and may require you to complete Stripe’s onboarding and verification.

Your content

You retain all rights in the content you submit to the Service, including automations, messages, images and posts (“Your Content”). You grant Better Software Labs a worldwide, non-exclusive, royalty-free license to host, store, process, transmit and display Your Content solely to provide, secure and support the Service and to comply with law.

You represent that you have all rights necessary to submit Your Content and that Your Content does not violate these Terms or the rights of any third party.

End User data

As between you and Better Software Labs, you control the personal information of End Users that is processed through your connected channels, and Better Software Labs processes that information on your behalf to provide the Service, as described in our Privacy Policy. If you require a data processing agreement, please contact us.

Intellectual property and feedback

The Service, including its software, design, trademarks and documentation, is owned by Better Software Labs and its licensors and is protected by intellectual property laws. Subject to these Terms, we grant you a limited, non-exclusive, non-transferable and revocable right to use the Service during your subscription. All rights not expressly granted are reserved.

If you provide suggestions or feedback about the Service, we may use them without restriction or obligation to you.

Third-party services

The Service integrates with third-party services, including Meta, Stripe, Google and any AI assistants you choose to connect. Your use of those services is governed by their own terms and policies, and we are not responsible for them.

Suspension and termination

You may stop using the Service and delete your account at any time. We may suspend or terminate your access, with notice where practicable, if you breach these Terms, if your use creates risk or legal exposure for us, Meta or other users, if your account has unpaid fees, or if required by law.

Upon termination, your right to use the Service ends, and we will handle your data as described in our Privacy Policy. Provisions that by their nature should survive termination will survive, including those relating to fees owed, Your Content, disclaimers, limitation of liability, indemnification and governing law.

Disclaimers

The Service is provided “as is” and “as available”. To the fullest extent permitted by law, Better Software Labs disclaims all warranties, whether express, implied or statutory, including warranties of merchantability, fitness for a particular purpose, title and non-infringement. We do not warrant that the Service will be uninterrupted or error-free, that every comment will be detected or every message delivered, or that Meta will continue to make any feature available.

Limitation of liability

To the fullest extent permitted by law, Better Software Labs will not be liable for any indirect, incidental, special, consequential or punitive damages, or for any loss of profits, revenue, leads, data or goodwill, arising out of or relating to the Service or these Terms, even if advised of the possibility of such damages.

To the fullest extent permitted by law, Better Software Labs’ total liability for all claims arising out of or relating to the Service or these Terms will not exceed the greater of the amounts you paid to Better Software Labs for the Service in the 12 months preceding the event giving rise to the claim, or US$100.

Some jurisdictions do not allow certain exclusions or limitations of liability, so some of the above may not apply to you.

Indemnification

You will defend, indemnify and hold harmless Better Software Labs and its officers, employees and agents from and against any claims, damages, losses and expenses, including reasonable attorneys’ fees, arising out of or relating to Your Content, your automations and messages, your use of the Service, or your violation of these Terms, applicable law or the rights of any third party.

Governing law and jurisdiction

These Terms are governed by the laws of the State of Delaware, United States, without regard to its conflict of laws principles. The state and federal courts located in the State of Delaware have exclusive jurisdiction over any dispute arising out of or relating to these Terms or the Service, and you and Better Software Labs consent to the personal jurisdiction of those courts. Nothing in this section deprives consumers of the protection of the mandatory laws of their country of residence.

Changes to these Terms

We may update these Terms from time to time. We will post the updated Terms on this page and revise the “Last updated” date above. If the changes are material, we will provide reasonable advance notice by email or in the Service. By continuing to use the Service after the changes take effect, you accept the updated Terms.

General

These Terms, together with our Privacy Policy, constitute the entire agreement between you and Better Software Labs regarding the Service. If any provision is held unenforceable, the remaining provisions remain in full force and effect. Our failure to enforce any provision is not a waiver of it. You may not assign these Terms without our prior written consent; we may assign them in connection with a merger, acquisition or sale of assets. These Terms are written in English. Translations are provided for convenience only, and the English version prevails in the event of any conflict.