Lead magnet links
Send a guide, checklist, PDF, spreadsheet, swipe file, or template.
How to send a link automatically when someone comments on Instagram
They ask for the link, you deliver. A guide, a booking page, a product — send the right link straight from a comment.
To send a link automatically when someone comments on Instagram, connect your account to Replier and create an automation on the post. Choose a keyword, add a DM with a link button, and turn it on. When someone comments, Replier sends the DM and tracks every click on the link.
How to set it up
Connect Instagram or a Facebook Page
Use an Instagram Business or Creator account, or a Facebook Page. In Replier, open “Channels”, sign in through Meta, and grant the requested permissions for comments and messages.
Create an automation and choose where to listen
Select “New automation” and pick the post under “Posts”, or choose “All posts” or “Next post”.
Set the keyword or any comment
Choose “Specific keywords” and add the word people will comment to ask for the link, or choose “Any comment”.
Add the DM with a link button
Write “Send this DM”, then select “Add button”, set “When tapped” to “Open a link”, and paste the destination URL. Replier tracks every click on that button. You can also write a “Reply publicly to comments” under the comment.
Turn it on and test the link
Check the “Preview”, then select “Turn on automation”. Then comment from another account and open the DM to check the link works. See each link's clicks in “Results”.
Common use cases
Booking links
Send a calendar page, application form, consult request, or demo booking link.
Product links
Send a product page, discount code, launch page, or cart link.
Waitlist links
Send a beta signup, newsletter form, course waitlist, or early access page.
Webinar links
Send a registration page, replay page, or live event signup.
Price list links
Send package details without posting every price publicly.
DM copy examples
Lead magnet
Here is the guide you asked for: [link] It is short. Start with page 2 and reply if you want the checklist too.
Booking link
Here is the booking link: [link] Pick any open time. I will send the prep questions after you book.
Product link
Here is the product page: [link] The launch discount is already included there.
Waitlist
Here is the waitlist: [link] I will use that list for early access before the public launch.
Webinar
Here is the webinar signup: [link] The replay will go to everyone who registers.
Price list
Here are the current options: [link] Reply with your goal if you want me to point you to the right one.
Keep the link relevant
The DM should deliver what the commenter asked for. Avoid surprising people with unrelated pitches or long automated sequences.
Account and sending limits
Replier depends on platform permissions for eligible connected channels. Platform rules, account type, permission review, and API behavior may affect what can be sent. Use automations only for messages people reasonably asked for, and follow each platform's current policies.
FAQ
Yes. When someone comments your keyword on Instagram or Facebook, Replier sends the DM you saved.
Yes. You can write a saved DM with a link or button and trigger it from a keyword such as guide, link, price, demo, or checklist.
No. Replier sends saved replies to comments, story replies, and messages. It does not include a CRM, inbox, or broadcasts, and multi-step DM flows are limited to Studio's button-driven automations.
Yes. Replier supports click tracking for links and buttons in the saved DM.
Instagram Business or Creator accounts, and Facebook Pages.