Free guide
Comment guide and I will send the checklist.
How to auto-DM people who comment on your Instagram Reel
Your Reel keeps getting comments. Give viewers a keyword and a reason to use it, and Replier delivers the link in a DM.
To auto-DM people who comment on your Instagram Reel, connect an Instagram Business or Creator account to Replier, create an automation, and pick the Reel. Set a keyword people will comment, write a public reply and a DM with a link button, then turn it on and test it from another account.
How to set it up
Switch to an Instagram professional account
In the Instagram app, set the account to Business or Creator. Replier also works with a Facebook Page.
Connect it to Replier
In Replier, open “Channels” and connect Instagram or a Facebook Page. Sign in through Meta and grant the requested permissions for comments and messages.
Create an automation and pick the Reel
Select “New automation”. On “Choose posts to automate”, open “Posts” and select the Reel. You can also choose “All posts” or “Next post”.
Set a keyword, a public reply, and the DM
Choose “Specific keywords” and add a word people will comment, or choose “Any comment”. Write the “Reply publicly to comments”, then “Send this DM”. Select “Add button”, set “When tapped” to “Open a link”, and add your URL so Replier tracks the clicks.
Turn it on and test it
Name the automation, check the “Preview”, then select “Turn on automation”. Then comment the keyword from another account to confirm the DM arrives and the link opens.
One reply per comment, within 7 days
Meta allows one private reply per comment, and it must be sent within 7 days of the comment. If a DM does not arrive, see why comment-to-DM might not be working.
Why Reels work for comment-to-DM workflows
Give viewers one keyword to comment and deliver the promised link by DM.
How to use keywords in Reel captions
- Use one keyword per Reel when possible.
- Put the keyword in the caption and say it clearly in the video or on-screen text.
- Avoid vague keywords that people might use casually without asking for the resource.
- Test the automation before promoting the Reel heavily.
Reel caption CTA examples
Booking link
Comment demo and I will send the calendar link.
Product link
Comment link and I will send the product page.
Price list
Comment price and I will send the package details.
Waitlist
Comment waitlist and I will send the signup page.
Checklist
Comment checklist and I will send the download.
Example DM templates
Guide
Here is the guide you asked for: [link] Start with the first section. Reply here if you want me to point you to the right step.
Booking
Here is the booking page: [link] You can pick a time there. The call is for creators who want help setting up this workflow.
Price
Here are the current package details: [link] If you are not sure which one fits, reply with what you are trying to launch.
What Replier does and does not do
Replier sends a saved DM when a comment matches the keyword. It can track clicks on the DM link or button.
Replier is not a full chatbot, CRM, broadcast platform, social inbox, or AI support bot. Studio adds button-driven multi-step DMs; use a full automation platform if you need more than that.
Replier depends on platform permissions for eligible connected channels. Platform rules, account type, permission review, and API behavior may affect what can be sent. Use automations only for messages people reasonably asked for, and follow each platform's current policies.
FAQ
Yes. When someone comments your keyword on Instagram or Facebook, Replier sends the DM you saved.
Yes. You can write a saved DM with a link or button and trigger it from a keyword such as guide, link, price, demo, or checklist.
No. Replier sends saved replies to comments, story replies, and messages. It does not include a CRM, inbox, or broadcasts, and multi-step DM flows are limited to Studio's button-driven automations.
Yes. Replier supports click tracking for links and buttons in the saved DM.
Instagram Business or Creator accounts, and Facebook Pages.