Guide
Here is the guide: [link] Use section 1 first. Reply if you want the short version.
The right word starts the reply.
Choose a keyword your audience can remember and type without thinking.
Use “guide” for a guide, “price” for a price list, or a word that fits your post. Make the promise clear before someone comments.
What is a comment keyword?
A keyword is the word or phrase that triggers your saved DM when it appears in a comment.
Good keyword examples
- guide: strong for PDFs, lead magnets, and free resources.
- price: useful for packages, menus, retreats, and course launches.
- link: broad but clear when the caption says exactly which link.
- demo: useful for SaaS, coaching, and consulting.
- checklist: useful for templates and downloads.
- +1: easy for casual engagement, but explain what it triggers.
Bad keyword examples
- Very common words that people might use by accident.
- Multiple keywords in the same caption without clear instructions.
- Vague keywords like info unless the post makes the request obvious.
- Words that invite a conversation but trigger an unrelated pitch.
How to avoid missed intent
Put the exact keyword in the caption, repeat it in the Reel or image, and test from another account before the post gets traffic.
DM templates by use case
Price
Here is the price list: [link] If you want help choosing, reply with your goal.
Demo
Here is the demo link: [link] Pick a time that works and I will send the prep notes.
FAQ
Yes. When someone comments your keyword on Instagram or Facebook, Replier sends the DM you saved.
Yes. You can write a saved DM with a link or button and trigger it from a keyword such as guide, link, price, demo, or checklist.
No. Replier sends saved replies to comments, story replies, and messages. It does not include a CRM, inbox, or broadcasts, and multi-step DM flows are limited to Studio's button-driven automations.
Yes. Replier supports click tracking for links and buttons in the saved DM.
Instagram Business or Creator accounts, and Facebook Pages.