Desktop-only setup
Meta says Comment to message is set up on Business Suite desktop.
Comment-to-DM that goes past Meta's built-in tools
Public replies, any-comment triggers, follow gates, email capture, and catch-up for missed comments.
Where Meta's built-in automation stops
Tight DM keyword rules
DM keyword replies: up to 5 keywords, case-sensitive, sent after 15 minutes.
One DM, nothing else
No public reply, follow gate, email capture, or click tracking.
From one DM to a full funnel
Follow gates and email capture work on every plan, including Free.
Choose your trigger
Write your DM
Track link clicks
Use your AI app
- Story and DM keywords
- Follow to unlock
- Email capture
- Visual flows
- Catch up on missed comments
- Five languages
Replier vs Meta built-in
Both DM commenters. Meta is free and adds a shared inbox.
| Replier | Meta built-in | |
|---|---|---|
| Comment keyword to DM | Included | Desktop setup only |
| DM keyword replies | Instant | 5 keywords, after 15 min |
| Any-comment trigger | Included | Not documented |
| Public comment replies | Included | Not documented |
| Follow to unlock | Included | Not included |
| Email capture | Included | Not included |
| Catch up on missed comments | Last 7 days | Not documented |
| Click and location analytics | Included | Not documented |
| Shared inbox | Not included | Included |
| AI replies | Not included | Paid |
| Channels | Instagram, Facebook | Instagram, Facebook, WhatsApp |
Meta is free, and Replier has a Free plan
Free includes 100 auto-DMs a month.
Free
$0/mo
100 auto-DMs per month
Creator
$10/mo
Unlimited auto-DMs
Studio
$49/mo
10 channels + team
Try Creator free for 14 days. No card, no auto-charge. Meta Business Suite is free; Meta Business Agent (AI) is paid from August 2026. Checked September 2026.
Which one fits you
Choose Replier if you
- Want commenters to get DMs instantly
- Want to check follows or collect emails
- Want click data for every link
Stick with Meta if you
- Only need a simple keyword DM
- Need WhatsApp or a shared inbox
- Want AI to answer your DMs
Sources
From Meta's official docs, checked September 2026.
FAQ
Yes, Comment to message in Business Suite on desktop does that for keywords. Replier adds instant sending, public replies, follow gates, and click analytics.
WhatsApp, a shared inbox, away messages, and AI replies. Keep Meta for those.
Replier is a Meta Tech Provider on the official API. No scraping or unofficial workarounds.
No. When the trial ends you move to Free, and your automations and data stay.