Create your automation
Pick an Instagram or Facebook post and a keyword, then write the saved message and link you want to send.
Collect emails from Instagram and Facebook comments
Grow an email list from comments: Replier asks for an email in the DM, saves it to Contacts, then sends your saved message and link.
Add an email step to your comment automation. Someone comments your keyword, Replier replies with an opening message and button; after they tap it and, on Instagram, follow you, Replier asks for their email, saves a format-checked address to Contacts, then sends your saved message with the link.
Set it up in three steps
Turn on the opening message and Ask for email
In the message editor, turn on Opening message and name its button, then turn on Ask for email and write the email request and a retry message for an invalid address.
Preview, turn on, and test
Check the Preview, select Turn on automation, then comment from another account and reply with an email to test it.
The exact step order
Replier runs the steps in this order: opening message, Instagram follow check, email collection, then your saved message or message flow. Disabled steps are skipped, and Facebook skips only the follow check. Public comment replies are separate and do not wait for these steps.
What happens to the email
Replier checks the address format only. It does not verify mailbox ownership, send a verification email, or email your saved content. Invalid input shows your retry message; a valid address lets the automation continue. The address appears in Contacts, where the column reads Email (unverified), and a CSV export (filtered by search and source) labels the column Email (format checked, unverified).
Message limits
Each opening or email message can contain up to 640 characters, and an Instagram email message without buttons must also fit within 1,000 UTF-8 bytes, so some languages reach the limit sooner. The opening button label can contain up to 20 characters.
Example lead-magnet copy
Free checklist
Opening message: Want the checklist? Tap below and I'll send it over. Button: Send it Email request: Which email should I send it to? Reply with your address. Saved message: Here's your checklist: [link]
Discount code
Opening message: Got your comment! Tap below for your code. Button: Get the code Email request: What's the best email for your code and future drops? Saved message: Here's your code and the link to shop: [link]
Tips
- Say exactly what they will get before you ask for the email.
- Tell people how you will use their email, and only ask when the content is worth it.
- Keep the opening button short and clear, like Send it or Get the guide.
- Write a friendly retry message so a typo does not lose the lead.
FAQ
Add an email step to your comment automation: turn on the opening message and Ask for email. After the commenter taps the opening button (and, on Instagram, follows you), Replier asks for their email, saves a format-checked address to Contacts, then sends your saved message and link.
Yes. The opening message and email collection work on Instagram and Facebook. Only the Instagram follow check is Instagram-only; Facebook skips that step and keeps the rest.
No. Replier checks the address format only. It does not verify mailbox ownership, send a verification email, or email your saved content, and it does not sync to other email tools. Treat the address as self-reported.
Each address appears in Contacts, where the column reads Email (unverified). You can filter by search and source and export a CSV, where the column is labeled Email (format checked, unverified).
Yes. The opening message and email collection are on every plan, including Free, which includes 100 interactions each month. Creator is $10/month and Studio is $49/month.